A stupid question asks about things so fundamental that everyone assumes the answer is obvious.

— Don Norman

Does the fact that I can no longer remember my own phone number indicate my growing feebleness? No, on the contrary, it unleashes the mind from the petty tyranny of tending to the trivial and allows it to concentrate on the important and the critical.

— Don Norman

Don't follow blindly; focus on strengths, not weaknesses

— Don Norman

In hindsight, events seem logical

— Don Norman

One of my rules in consulting is simple: never solve the problem I am asked to solve. Why such a counter-intuitive rule? Because, invariably, the problem I am asked to solve is not the real, fundamental, root problem.

— Don Norman