Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.
— Jef I. Richards
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
— Jef I. Richards
If it's not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
— Jef I. Richards
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
— Jef I. Richards
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