Advocating well with a personal story is not a call to simply “Insert Story Here.

— John Capecci and Timothy Cage

A recent survey of Top Five Fears places public speaking alongside “identity theft” and “mass shootings.” In the 1980s, it completed with “nuclear destruction.” In the 1970s, “shark attack.

— John Capecci and Timothy Cage

Be an advocate for the people and causes important to you, using the most powerful tool only you have—your personal stories.

— John Capecci and Timothy Cage

It’s not by story alone that successful advocates urge others to take action. Advocating with our personal stories takes a specific kind of preparation. It requires practice with elements of persuasion, public speaking, media interview skills and storytelling—not to mention healthy does of fortitude and commitment.

— John Capecci and Timothy Cage

The ability to see our lives as stories and share those stories with others is at the core of what it means to be human. We use stories to order and make sense of our lives, to define who we are, even to construct our realities: this happened, then this happened, then this. I was, I am, I will be. We recount our dreams, narrate our days and organize our memories into stories we tell others and ourselves. As natural-born storytellers, we respond to others’ stories because they are deeply, intimately familiar.

— John Capecci and Timothy Cage

The enormity of problems like hunger and social injustice can certainly motivate us to act. We can be convinced logically of the need for intervention and change. But it is the story of one individual that ultimately makes the difference—by offering living proof.

— John Capecci and Timothy Cage

The power of your story may not lie in its drama, but in its absolutely perfect relationship to your cause.

— John Capecci and Timothy Cage

The space between the private and the public is the nexus of the personal and the social, if not political. It’s where we meet the strong or subtle cultural censors who attempt to define what community, race, class, or gender can or cannot speak, to tell us which stories are told and valued and which are not. In short, it’s where we’re reminded of the power of personal stories and the power of the storyteller.

— John Capecci and Timothy Cage

What does it mean to be an advocate?
In its broadest sense, advocacy means “any public action to support and recommend a cause, policy or practice.” That covers a lot of public actions, from displaying
a bumper sticker to sounding off with a bullhorn. But whether the action is slapping something on the back of a car or speaking in front of millions, every act of advocacy involves making some kind of public statement, one that says, “I support this.” Advocacy is a communicative act. Advocacy is also a persuasive act. “I support this” is usually followed by another statement (sometimes only implied): “...and you should, too.” Advocacy not only means endorsing a cause or idea, but recommending, promoting, defending, or arguing for it.

— John Capecci and Timothy Cage

You don’t need to be a poet, a performer, a writer, or a journalist to tell your story powerfully. You do, however, need to elevate your language in ways that will bring your story to life clearly and imaginatively for others.

— John Capecci and Timothy Cage