But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

— Jay Chiat

I'm uncomfortable when I'm comfortable ... I can't help if it's my personality.

— Jay Chiat

Taking risks gives me energy.

— Jay Chiat

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

— Jay Chiat

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

— Jay Chiat

The team architecture means setting up an organization that helps people produce that great work in teams.

— Jay Chiat

We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.

— Jay Chiat