Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

— John Hegarty

Better to be known for something than be forgotten for nothing.

— John Hegarty

Do interesting things and interesting things will happen to you.

— John Hegarty

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

— John Hegarty

The function of advertising is simply to promote and sustain competitive advantage for brands.

— John Hegarty

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

— John Hegarty