Be ruthless in one important area: Yourself. Be ruthless about your commitment to Christ. Be ruthless about your intellectual growth. Be ruthless about finishing well. One of the biggest areas we should be ruthless about is our time. How much time do you spend complaining about your problems to people who can't help you solve them? How much time do you talk when you should be doing? When it comes to others, be gracious. But when it comes to you and your time, be ruthless.

— Phil Cooke

By 1833 the largest publisher in America, Harper and Company, boasted one horse-powered printing press and seven hand presses while the American Bible Society owned 16 new state-of-the-art, steam-driven presses and 20 hand presses.

— Phil Cooke

Clarity is a sign of intellectual energy.

— Phil Cooke

Culture is more important than vision. Some leaders have great vision, but have created a toxic culture where that vision will never happen.

— Phil Cooke

Facebook has more than 1 billion members, which by population makes it the third-largest country in the world—somewhere between India and the United States. Who’s sending missionaries to that country? Who’s planting churches there?

— Phil Cooke

God chose to introduce Himself to us in the first verse of Genesis as a Creator. And yet so few Christians really understand the power of creativity to influence the culture.

— Phil Cooke

Ideas are the most fragile things in the world, and if you do not write them down, they will be lost forever.

— Phil Cooke

In (hyper-loyal) cultures, loyalty is so highly prized that it covers a multitude of leadership sins. I’ve seen numerous bad leaders cover their ineptitude by stressing the importance of loyalty over competence. They teach that loyalty is more important than excellence, and they use that idea to distract the team from their own inability to perform.

— Phil Cooke

In spite of the phenomenal growth of the Internet and mobile devices, I still believe television will continue to be an incredibly important medium for the Church. After all, over the last century, radio never killed movies, and TV never killed radio. Everything finds its level in the media universe.

— Phil Cooke

Stop looking for the biggest crowd, and start looking for the right crowd.

— Phil Cooke