A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.

— Daniel C. Felsted

Considered your brand a life experience.

— Daniel C. Felsted

Does your marketing promote the difference between good and bad or better and best?

— Daniel C. Felsted

Teach your employees how to build relationships with your customers.

— Daniel C. Felsted

The only way to have great customers is to be one.

— Daniel C. Felsted

The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!

— Daniel C. Felsted

You can’t afford to not manage your brand.

— Daniel C. Felsted