I thought I was getting away from politics for a while. But I now realize that the vuvuzela is to these World Cup blogs what Julius Malema is to my politics columns: a noisy, but sadly unavoidable irritant. With both Maluma and the vuvuzela, their importance is far overstated. Maluma: South Africa's Robert Mugabe? I think not. The vuvuzela: an archetypal symbol of 'African culture?' For African civilization's sake, I seriously hope not. Both are getting far too much airtime than they deserve. Both have thrust themselves on to the world stage through a combination of hot air and raucous bluster. Both amuse and enervate in roughly equal measure. And both are equally harmless in and of themselves — though in Maluma's case, it is the political tendency that he represents, and the right-wing interests that lie behind his diatribes that is dangerous. With the VUV I doubt if there are such nefarious interests behind the scenes; it may upset the delicate ears of the middle classes, both here and at the BBC, but I suspect that South Africa's democracy will not be imperiled by a mass-produced plastic horn.

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