Art is anything you can get away with.

— Marshall McLuhan

Art is whatever you can get away with.

— Marshall McLuhan

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

— Marshall McLuhan

A successful book cannot afford to be more than ten percent new.

— Marshall McLuhan

At every turn, while he was investigating the background for his study of Thomas Nash, he would encounter the Church — what Chesterton called (another book title) The Thing. It was everywhere. At one point, he later told me (and he was never very specific just when that point occurred), he decided that the thing had to be sorted out, or he couldn't rest. Either it WS true, or it wasn't. Either the entire matter was true, all of it, exactly as the Church claimed, or it was the biggest hoax ever perpetrated on a gullible mankind. With that choice clearly delineated, he set out to find which was the case. What came next was not more study, but testing. The matter had to be tested — on its own terms: that is, by prayer. He told me that the principal prayer that he used was not some long or complex formula, but simply, "Lord, please, send me a sign." He reported that, almost immediately, not one but a deluge of signs arrived. And they continued to arrive unabated for a long time. As to just what the signs consisted in and what happened next, well, some things must remain private. The reader may deduce the rest from the fact of his conversion. ...-- Eric McLuhan, introduction

— Marshall McLuhan

By the way, goals and objectives are meaningless at the speed of light. At the speed of light, you aren’t going somewhere, you’re already there. On the telephone you’re not going somewhere, you’re there. And in the electronic world, going somewhere, you’re there. And in the electronic world, there are no goals or objectives, we’re already there. McLuhan CD-ROM

— Marshall McLuhan

Darkness is to space what silence is to sound, i.e., the interval.

— Marshall McLuhan

Diaper backward spells repaid. Think about it.

— Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

— Marshall McLuhan

First we build the tools, then they build us.

— Marshall McLuhan