He was swimming in a sea of other people’s expectations. Men had drowned in seas like that.

— Robert Jordan

I always say, if you must mount the gallows, give a jest to the crowd, a coin to the hangman, and make the drop with a smile on your lips.

— Robert Jordan

I do not like odd things until I can understand them.

— Robert Jordan

I doubt you can understand the magnitude of the stupidity in your statement

— Robert Jordan

I'd run. But maybe you can't run. Think of that, too.' His yellow eyes seemed to look inward, and he sounded tired. 'Sometimes you can't run.

— Robert Jordan

If someone offers him enough gold, it becomes a toss of the dice, and not even Mat Caution could say how they’ll land.

— Robert Jordan

If you don't know everything, you must go on with what you do know.

— Robert Jordan

If your enemy offers you two targets, strike at a third.

— Robert Jordan

I'll never forget the first time Avram took me by the scruff of my neck and showed me he was the stronger of us. It was magnificent! If a woman is stronger than her husband, she comes to despise him. She has the choice of either tyrannizing him or else making herself less in order not to make him less. If the husband is strong enough, though, she can be as strong as she is, as strong as she can grow to be.

— Robert Jordan

Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all that good stuff - that's necessary. But the image that you project is also key. Don't forget that.

— Robert Jordan