Trust is like blood pressure. It’s silent, vital to good health, and if abused, it can be deadly.

— Frank Sonnenberg

Trust takes a long time to develop, but can be lost in the blink of an eye.

— Frank Sonnenberg

Values are like a pilot’s flight plan. . . Without them, you’re flying blind.

— Frank Sonnenberg

We can’t expect others to abandon their values any more than we would forsake our own.

— Frank Sonnenberg

We place artificial demands on ourselves that undermine our happiness. These demands force us to work harder and harder to cross a finish line that keeps moving.

— Frank Sonnenberg

What counts that we’re not counting?

— Frank Sonnenberg

When you compete against yourself, you both win.

— Frank Sonnenberg

When you make a promise, you’re not giving your word in erasable pencil, you’re inscribing your commitment in indelible ink.

— Frank Sonnenberg

When you master the basics, and execute them well, there’s no need to worry about the score.

— Frank Sonnenberg

When you tell a lie, everything that you say in the future may be treated as suspect.

— Frank Sonnenberg