Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.

— Sun Tzu

Be where your enemy is not.

— Sun Tzu

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull.  Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.

— Sun Tzu

Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.

— Sun Tzu

Danger has a bracing effect.

— Sun Tzu

Do many calculations lead to victory, and few calculations to defeat

— Sun Tzu

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

— Sun Tzu

Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.

— Sun Tzu

Even the finest sword plunged into salt water will eventually rust.

— Sun Tzu

Every battle is won before it is fought.

— Sun Tzu