The PC principle is to always treat your employees exactly as you want them to treat your best customers.

— Stephen R. Covey

The purpose of teaching is learning and learning is changed behavior.

— Stephen R. Covey

There's no better way to inform and expand you mind on a regular basis than to get into the habit of reading good literature.

— Stephen R. Covey

The significant problems we face cannot be solved at the same level of thinking we were at when we created them. - Albert Einstein

— Stephen R. Covey

They [Nazi captors]had more liberty, more options to choose from in their environment; but he [Viktor Frankl] had more freedom, more internal power to exercise his options.

— Stephen R. Covey

Through real-life stories, Kristin Kaufman illustrates the core idea of being present at the moment and opening oneself up to new ideas in order to become an authentic leader in life.

— Stephen R. Covey

To change ourselves effectively, we first had to change our perceptions.

— Stephen R. Covey

To learn and not to do is really not to learn. To know and not to do is really not to know.

— Stephen R. Covey

To maintain the P/PC Balance, the balance between the golden egg (production) and the health and welfare of the goose (production capability) is often a difficult judgment call. But I suggest it is the very essence of effectiveness.

— Stephen R. Covey

To touch the soul of another human being is to walk on holy ground.

— Stephen R. Covey