I think it's horrible that people have to be told. Don't smoke! Everybody knows it's bad for the health. But they have to forbid it.

— Karl Lagerfeld

I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern.

— Karl Lagerfeld

I would like to be a one-man multinational fashion phenomenon.

— Karl Lagerfeld

Like poetry, fashion does not state anything. It merely suggests

— Karl Lagerfeld

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

— Karl Lagerfeld

Luxury is the ease of a t-shirt in a very expensive dress.

— Karl Lagerfeld

Music gives color to the air of the moment.

— Karl Lagerfeld

Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.

— Karl Lagerfeld

No one wants to see curvy women.

— Karl Lagerfeld

One is never over-dressed or underdressed with a Little Black Dress.

— Karl Lagerfeld