If we are ever going to see a paradigm shift, we have to be clear about how we want the present paradigm to shift. We must be clear that veganism is the unequivocal baseline of anything that deserves to be called an “animal rights” movement. If “animal rights” means anything, it means that we cannot morally justify any animal exploitation; we cannot justify creating animals as human resources, however “humane” that treatment may be. We must stop thinking that people will find veganism “daunting” and that we have to promote something less than veganism. If we explain the moral ideas and the arguments in favor of veganism clearly, people will understand. They may not all go vegan immediately; in fact, most won’t. But we should always be clear about the moral baseline. If someone wants to do less as an incremental matter, let that be her/his decision, and not something that we advise to do. The baseline should always be clear. We should never be promoting “happy” or “humane” exploitation as morally acceptable.

— Gary L. Francione

If we take the position that an assessment that veganism is morally preferable to vegetarianism is not possible because we are all “on our own journey,” then moral assessment becomes completely impossible or is specialist. It is impossible because if we are all “on our own journey,” then there is nothing to say to the racist, sexist, antisemite, homophone, etc. If we say that those forms of discrimination are morally bad, but, with respect to animals, we are all “on our own journey” and we cannot make moral assessments about, for instance, dairy consumption, then we are simply being specialist and not applying the same moral analysis to nonhumans that we apply to the human context.

— Gary L. Francione

If you are not vegan, please consider going vegan. It’s a matter of nonviolence. Being vegan is your statement that you reject violence to other sentient beings, to yourself, and to the environment, on which all sentient beings depend.

— Gary L. Francione

I reject animal welfare reform and single-issue campaigns because they are not only inconsistent with the claims of justice that we should be making if we really believe that animal exploitation is wrong, but because these approaches cannot work as a practical matter. Animals are property, and it costs money to protect their interests; therefore, the level of protection accorded to animal interests will always be low and animals will, under the best of circumstances, still be treated in ways that would constitute torture if applied to humans. By endorsing welfare reforms that supposedly make exploitation more “compassionate” or single-issue campaigns that falsely suggest that there is a coherent moral distinction between meat and dairy or between fur and wool or between steak and foie gras, we betray the principle of justice that says that all sentient beings are equal for purposes of not being used exclusively as human resources. And, on a practical level, we do nothing more than make people feel better about animal exploitation.

— Gary L. Francione

Jeb'd said it was harder for a pretty girl to find work; even white men liked flowers, whether red or pink or blue.

— Shannon Celebi

Liberty is no less a blessing because oppression has so long darkened the mind that it can not appreciate it.

— Lucretia Mott

So it is always preferable to discuss the matter of veganism in a nonjudgmental way. Remember that to most people, eating flesh or dairy and using animal products such as leather, wool, and silk is as normal as breathing air or drinking water. A person who consumes dairy or uses animal products is not necessarily or usually what a recent and unpopular American president labelled an "evildoer.

— Gary L. Francione

Speciesism is morally objectionable because, like racism, sexism, and heterosexism, it links personhood with an irrelevant criterion. Those who reject speciesism are committed to rejecting racism, sexism, heterosexism, and other forms of discrimination as well.

— Gary L. Francione

That was when I realized we weren’t born to be slaves. It was ignorant for any man to think he could be the master of another. We were all meant to be free, and somewhere there were good people helping to heal this broken world.

— Jay Grewal

The notion that we should promote “happy” or “humane” exploitation as “baby steps” ignores that welfare reforms do not result in providing significantly greater protection for animal interests; in fact, most of the time, animal welfare reforms do nothing more than make animal exploitation more economically productive by focusing on practices, such as gestation crates, the electrical stunning of chickens, or veal crates, that are economically inefficient in any event. Welfare reforms make animal exploitation more profitable by eliminating practices that are economically vulnerable. For the most part, those changes would happen anyway and in the absence of animal welfare campaigns precisely because they do rectify inefficiencies in the production process. And welfare reforms make the public more comfortable about animal exploitation. The “happy” meat/animal products' movement is clear proof of that. We would never advocate for “humane” or "happy” human slavery, rape, genocide, etc. So, if we believe that animals matter morally and that they have an interest not only in not suffering but in continuing to exist, we should not be putting our time and energy into advocating for “humane” or “happy” animal exploitation.

— Gary L. Francione