Learn the rules and learn the game, before you start breaking the rules and changing the game. Your education, experience and understanding of what was and what is, will give you the best foundation to change what will be.

— Loren Weisman

Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.

— Loren Weisman

Only Getting the A and Z without the B through Y, leaves you SOL.

— Loren Weisman

Sharing the same exact content, message or advertisements over and over again only showcases your limited content and a serious lack of depth in your message.

— Loren Weisman

The average artist has a naïve, unrealistic, and disconnected view of what the music industry is, how it works, what is involved in “making it”, and what actually is happening behind the scenes. Too many artists take at face value what they see on some TV documentary or read in a fan magazine. Whether you are working with others in a band, looking to connect with a manager, an agent, a label, or an investor, or you just want to work in the industry, it is more crucial than ever to know what you are working for and toward.

— Loren Weisman

The Cream Does NOT Always Rise To The Top! There is a serious misconception, disconnection and mistake in this idea of thinking.

— Loren Weisman

The more you engage and connect, the more engagement and connections you will have.

— Loren Weisman

The more you engage and connect, the more engagements and connections you will have.

— Loren Weisman

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.

— Loren Weisman

The people who blame everything and everybody else for their lack of success, tended to continue to have a lack of success. Your Proactive, problem-solving minded, assertive and responsible approach is going to carry you much further than whining, blaming, pointing fingers and justifying your failures.

— Loren Weisman