Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

— Max McKeown

Embrace the perpetual joy of moving perpetually forward.

— Max McKeown

Following the rules of your industry will only get you so far.

— Max McKeown

Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

— Max McKeown

If life is fast, live faster.

— Max McKeown

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.

— Max McKeown

If traditional doesn't work, then traditions won't do.

— Max McKeown

If you don't start, you're finished.

— Max McKeown

Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.

— Max McKeown

Innovation is about practical creativity - it's about making new ideas useful...

— Max McKeown