Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.

— Max McKeown

Noises are more likely to experience joy because they embrace the uncertainty of existence. They are switched on by the uncertain stuff of human life and come alive when faced with life at its most uncontrollable.

— Max McKeown

Noises get off on getting on, so they run when they could walk, jump when they could sit and dance when they could sit at the edge. They regret inaction, so simply act.

— Max McKeown

Only the right pain gets the right gain.

— Max McKeown

Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.

— Max McKeown

Problem-insight precedes solution insight. Someone has to recognize a problem before they start to solve the problem...

— Max McKeown

Pushing your limits is what allows you to grow stronger, so if you find yourself feeling passive, it can make sense to dial it up a little. Get moving. Accomplish something small. Do something you enjoy. Embrace what moves you. And start again.

— Max McKeown

Strategy and culture should have breakfast together.

— Max McKeown

Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemask ‘for fun’. Even today, Facebook believes that ‘done is better than perfect’.

— Max McKeown

Strategy is about shaping the future.

— Max McKeown