Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

— David Ogilvy

Advertising reflects the mores of society, but it does not influence them.

— David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.

— David Ogilvy

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

— David Ogilvy

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

— David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information.

— David Ogilvy

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

— David Ogilvy

If it doesn't sell it isn't creative.

— David Ogilvy

If it doesn't sell, it isn't creative.

— David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

— David Ogilvy