Leaders grasp nettles.

— David Ogilvy

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

— David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon.

— David Ogilvy

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

— David Ogilvy

Sound an alarm! Advertising, not deals, builds brands.

— David Ogilvy

The advertisers who believe in the selling power of jingles have never had to sell anything.

— David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

— David Ogilvy

The consumer is not a moron she is your wife.

— David Ogilvy

The consumer is not a moron. She's your wife.

— David Ogilvy

The consumer isn't a moron she is your wife.

— David Ogilvy