Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.

— Richie Norton

Confusion, when embraced, is the starting point for discovery, direction and decision.

— Richie Norton

Creatives Creed: Destruction is creation. Creation is destruction.

— Richie Norton

Creativity is at the heart of every stupid idea. . . Creativity and stupid are interchangeable. . . Because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear.

— Richie Norton

Creators always have an advantage because they make the stuff we consume.

— Richie Norton

Credibility comes from results. Everything else is just marketing.

— Richie Norton

Dear Influencers: Trolls will lurk under the bridges you build to gobble you up. They are hangry for attention. Build bridges anyway.

— Richie Norton

Don't allow life to pass you by because you are afraid of [looking] stupid.

— Richie Norton

Don’t allow your crisis to become a crisis of faith.

— Richie Norton

Don't be a hater and call it love.

— Richie Norton