Adaptability is about the powerful difference between adapting to cope and adapting to win.

— Max McKeown

A great strategy meeting is a meeting of minds.

— Max McKeown

All failure is failure to adapt, all success is successful adaptation.

— Max McKeown

All we've got is Now. Life, composed of a billion moments, from our first to our last thoughts.

— Max McKeown

As an innovator, you need to be aware of how traditions, habits and bias can act as barriers to accepting new ideas.

— Max McKeown

Before innovation - or practical creativity - there is insight. You must see the world differently.

— Max McKeown

Brilliant strategy is the best route to desirable ends with available means.

— Max McKeown

Change is inevitable, progress is not.

— Max McKeown

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

— Max McKeown

Culture is the sum of the values, beliefs and assumptions of human groups.

— Max McKeown